Headset Director of Industry Relations, Jocelyn Sheltraw

Jocelyn Sheltraw is the Director of Industry Relations at Headset, responsible for internal and external strategies to build Headset’s brand awareness, community development, and market expansion across North America.  Jocelyn is a vocal cannabis advocate and industry thought leader, involved in various cannabis associations, committees, social equity programs, as well as regular speaker at various…

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The Great Resignation: What we Can Learn about Preventing C-Suite Turnover

great resignation reasons why employees leave

Some 4.4 million employees, or 3% of workers, left their jobs in September 2021, leaving employers scrambling to fill vacancies, particularly in the low-income sectors. A large portion of this number, 40%, came from bars and restaurants, hospitality, health care, travel and manufacturing industries. These are traditionally low-paying, high-stress jobs that were among the hardest…

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5 C-Suite Leadership Goals to Start the New Year with Intention

leadership goals

Ring in a new year and another opportunity for a fresh start toward achieving your leadership goals. The good news is that you don’t have to make sweeping changes. James Clear, author of the New York Times bestseller Atomic Habits, suggests that if you can live one percent better each day, you’ll be 37 times…

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Self-Care for Leaders: Six Ways to Recharge Your Batteries

self-care for leaders

These pandemic years have been hard on everyone. They’ve been particularly challenging for C-suite executives who feel responsible for everyone else and may be reluctant to take care of themselves. But self-care for leaders is key to sustaining the pace and the energy needed to get through difficult times.  With the vestiges of the Great…

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Creo Inc. CMO, Shuchi Sarkar

 Shuchi Sarkar is currently CMO of a biotech start-up, Creo Inc. Creo, is an ingredient platform, producing rare and novel cannabinoids, through a fusion of technology and fermentation, with multiple benefits to humans. In her current role she is responsible for driving the go-to-market strategy,  brand building, PR and communications, category growth and demand…

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Cannabis Entrepreneur, Investor, & Thought Leader, Armen Yemenidjian

  In 2017, Armen was named to Vegas Inc.’s prestigious “40 Under 40” list and in 2018, he was named as one of High Times’ “100 Most Influential People in Cannabis.” Armen Yemenidjian began his career at Tropicana Hotel & Casino in Las Vegas in August 2009 in the Marketing Department, subsequently moving to Casino…

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CEO vs. COO: How To Create an Optimal C-Suite Team

how to create an optimal c-suite team

The C-suite team consists of an organization’s top senior executives such as the chief executive officer, chief information officer, chief technology officer, chief people officer, etc. Executives in the C-suite are the leaders in an organization and ensure that a company follows its projected plan and growth.  Although each executive in the C-suite serves a…

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Commercial Strategy Executive for Consumer Cannabis Products, Laurie Parfitt

Laurie Parfitt is an accomplished executive, leader & coach who inspires companies with her vision for what’s possible and her ability to execute and drive results. She has over two decades of driving innovation & execution across multiple functional areas within companies from start-up to Fortune 500. Laurie has honed her skills at organizations such…

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The Key Traits & Major Cultural Impact of Inclusive Leaders

inclusive leadership traits impact

There are plenty of checkbox diversity and inclusion initiatives. But inclusion isn’t simply about hiring the right number of people from the right categories. Inclusivity is the creation of a culture where diverse people feel welcome. To have a really diverse workplace requires inclusive leadership.  When people feel included, they show up wholeheartedly. They exceed…

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