Episode 60 – Jourdan Samel & Ari Sherman

Evo Hemp Co-Founders

Ari Sherman and Jourdan Samel are Sales & Marketing executives in the natural products industry. Ari and Jourdan Co-Founded Hemp Health and natural foods brand Evo Hemp in 2012 to facilitate the evolution of the United States family farm.

Episode 59 – Colton Griffin

CEO, Flourish Software

Colton is CEO of Flourish Software, a leading supply chain management and seed to sale tracking software solution for the cannabis, CBD, and hemp verticals. Colton’s career and expertise are at the intersection of supply chain operations, enterprise software, and analytics. He graduated from the University of Tennessee, Knoxville with a BS in Industrial Engineering.

Episode 58 – Eric White

CEO at RYTE Brands | Hemp Extracts

Eric is CEO at RYTE™ Brands, a portfolio company whose holdings include RYTE CBD, Moksha Chocolate, and LYTE (CBD Pre-Rolls). He launched RYTE online and in-stores in August of 2020, building out and executing RYTE’s branding and product portfolio, DTC and Retail sales channels, and national marketing campaigns. Eric also works closely with RYTE’s portfolio partners to amplify their growth – providing retail trade guidance, strategic direction, and market insight.

In the industry since 2014, Eric has a wide-ranging background in CPG sales, manufacturing/processing, brand & product development, compliance, education, and testing. He regularly participates on industry panels speaking on a wide range of topics and has launched multiple brands and dozens of product SKUs into the market.

Episode 57 – J. Fife Symington IV

Managing Director at Copperstate Farms

J. Fife Symington IV is an entrepreneur and Arizona native with more than three decades of experience in greenhouse agriculture. He serves as Managing Director of Copperstate Farms, a vertically integrated cannabis company he co-founded in 2016.

Symington’s agricultural pursuits began in the early 90’s. After graduating with honors from Harvard University, Symington spent time traveling in Mexico where he was inspired to take vegetable production to the next level. He co-founded and developed several commercial scale greenhouse operations, including International Greenhouse Produce in Culiacan, Sinaloa, Nueva Agronomia de Nayarit in Jala, Nayarit, and Apache Produce in Nogales, Arizona. Collectively, these agricultural facilities encompassed 850 acres of covered greenhouses and shipped more than 175 million pounds of vegetables to the U.S. each year.