Built On Purpose Podcast

with Y Scouts’ CEO & Co-Founder Max Hansen

Happi President, Lisa Hurwitz

By Max Hansen | March 31, 2022

Lisa is the President of Happi, the first THC-infused beverage to launch in the state of Michigan, which she co-founded and leads with her partner Joe Reynolds. Happi’s all-natural sparkling water beverages are made with simple ingredients, organic fruit, they are vegan and have just 15-25 calories. Designed for the cannacurious woman, Happi combines Lisa’s…

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interview questions to ask cannabis cfo

Five Interview Questions to Ask Your New Cannabis CFO

By Yscouts | March 30, 2022

As a high-growth sector, the cannabis industry requires CFO candidates who are hand-picked (no growing or picking puns intended), not plucked from piles of résumés. While CNN reports that legal cannabis sales are projected to rocket from roughly $26 billion in 2021 to $45.9 billion in 2025, high-level financial officers still face cash flow issues…

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Leaf Trade Founder & CEO, James Yi

By Max Hansen | March 24, 2022

In the Cannabis space, James stands apart as someone with both keen industry understanding and proven technology experience, having previously co-founded NextME, a B2B software provider across multiple industries including restaurants and healthcare, and serving as a cannabis industry consultant for several MSO license holders including serving as VP of Business Development at Windy City…

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Business Strategist & Marketing Leader, Annie Davis

By Max Hansen | March 16, 2022

  Annie Davis is a business strategist and marketing leader with nearly 20 years of experience building lasting teams and brands for companies spanning consumer packaged goods, renewable energy, natural products and cannabis.  In 2018, she transitioned her career into the legal cannabis industry, where she’s led Marketing functions for several of California’s largest operators:…

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Wana Brands CEO, Nancy Whiteman

By Max Hansen | March 2, 2022

Heralded as “The Queen of Legal Weed” by Inc. (May 2017) and “The Martha Stewart of Edibles” by Entrepreneur (Jan. 2019), Nancy Whiteman is co-founder and CEO of Wana Brands, a top international brand already available in more than 3,000 dispensaries across the United States and Canada. Nancy leads the company’s strategic vision and has…

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effective leadership

Five Essential Tips for Effective Leadership Interviews

By Max Hansen | February 16, 2022

Every company in the world is looking for effective leadership skills in their executive hires. But what does that mean, really? It’s hard enough to define the perfect set of leadership capabilities, let alone find them all in one person. And now, with a large part of the hiring process conducted online, finding the right…

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C3 Industries Co-founder, President, & CFO, Vishal Rungta

By Max Hansen | February 10, 2022

Vishal Rungta is Co-founder, President and Chief Financial Officer of C3 Industries Inc. To date, Vishal has overseen approximately $100 million in capital investment for C3, leveraging his expansive network of business professionals in addition to his expertise in business strategy, capital structure and risk management. Vishal also co-founded and now serves on the board…

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Headset Director of Industry Relations, Jocelyn Sheltraw

By Max Hansen | January 31, 2022

Jocelyn Sheltraw is the Director of Industry Relations at Headset, responsible for internal and external strategies to build Headset’s brand awareness, community development, and market expansion across North America.  Jocelyn is a vocal cannabis advocate and industry thought leader, involved in various cannabis associations, committees, social equity programs, as well as regular speaker at various…

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Creo Inc. CMO, Shuchi Sarkar

By Max Hansen | December 29, 2021

 Shuchi Sarkar is currently CMO of a biotech start-up, Creo Inc. Creo, is an ingredient platform, producing rare and novel cannabinoids, through a fusion of technology and fermentation, with multiple benefits to humans. In her current role she is responsible for driving the go-to-market strategy,  brand building, PR and communications, category growth and demand…

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Cannabis Entrepreneur, Investor, & Thought Leader, Armen Yemenidjian

By Max Hansen | December 17, 2021

  In 2017, Armen was named to Vegas Inc.’s prestigious “40 Under 40” list and in 2018, he was named as one of High Times’ “100 Most Influential People in Cannabis.” Armen Yemenidjian began his career at Tropicana Hotel & Casino in Las Vegas in August 2009 in the Marketing Department, subsequently moving to Casino…

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