Welcome to Episode 117 of the Built on Purpose Podcast, brought to you by Y Scouts.
In this episode of the Built On Purpose Podcast, we sit down with Ann Rhoades, author of Built on Values and the cultural force behind companies like JetBlue and Southwest Airlines.
Ann unpacks how values and behaviors become the backbone of performance, and how leaders can build systems that embed those values in hiring, leadership, and performance reviews.
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💡 What You’ll Learn:
✅ Why defining values is only step one
✅ How behaviors connect values to action
✅ Why culture is not soft — it’s measurable
✅ How to make values a daily leadership habit
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🔥 Memorable Quotes:
✨ “Your values should be a promise to every employee, every customer, every investor.” – Ann Rhoades
✨ “Values don’t get a day off. If you live them, they guide every decision.” – Ann Rhoades
✨ “Culture is the collection of behaviors across the organization. That’s what drives performance.” – Ann Rhoades
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🔗 Resources:
🔗 Connect with Ann Rhoades:
📱 LinkedIn: https://www.linkedin.com/in/annrhoades
🌐 Website: https://peopleink.com
📘 Book: https://www.amazon.com/Built-Values-Creating-Outperforms-Competition/dp/0470901926
Connect with Max Hansen & Y Scouts:
📱 Max Hansen on LinkedIn: https://www.linkedin.com/in/maxhansen/
🌐 Y Scouts Website: https://yscouts.com/
🎧 Listen now: https://youtu.be/2MfEze1-vFA
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Y Scouts is a leadership search firm that finds purpose-aligned and performance-proven leaders to help organizations achieve their missions faster. Ready to supercharge your leadership search and get the right person in your organization? Contact Y Scouts.
