Coffee with Max: The ROI of Sweating—Why Fit Leaders Build Stronger Companies

Welcome to Episode 132 of the Built on Purpose Podcast, brought to you by Y Scouts.  

 

What does the gym have to do with building a company? For years, I wondered the same thing. In the early days of my first business, I often questioned whether I should be lifting weights or making cold calls. But after 23 years of entrepreneurship, the answer has become crystal clear: prioritizing fitness was one of the best leadership decisions I’ve ever made.

In this solo episode, I share the lessons health and fitness have taught me about leadership, resilience, and integrity. From strength training to meditation, HRV tracking to building team-wide wellness habits, this conversation is about more than just exercise—it’s about how leaders show up for themselves and for the people they lead.

💡 Timestamps:

[00:00] The Importance of Health in Leadership
[02:25] Physical Fitness as a Leadership Indicator
[05:07] Mental Health and Fitness
[07:31] Building Healthy Habits
[10:21]] Measuring Health: HRV and Skeletal Muscle Mass
[12:50] The Role of Health in Hiring Decisions
[15:17] Self-Integrity and Leadership

💡 What You’ll Learn:

✅ Why leaders should see themselves as athletes of business
✅ The connection between energy, clarity, and company performance
✅ How HRV and skeletal muscle mass have become my personal markers for longevity
✅ Why integrity with yourself (keeping promises) makes you a stronger leader
✅ How health and fitness are becoming a factor in hiring and leadership selection

🔥 Memorable Quotes:

“You wouldn’t skip a leadership meeting because you’re tired, so why skip the gym—the meeting that fuels all the others?” – Max Hansen
“The way you do anything is the way you do everything—and that includes how you take care of your health.” – Max Hansen
“If you don’t have time to work out, you’re definitely not going to have time to be sick later on.” – Max Hansen

🔗 Resources:

📣 Connect with Max Hansen & Y Scouts:
Max Hansen’s LinkedIn: https://www.linkedin.com/in/maxhansen/
Max Hansen’s Instagram: https://www.instagram.com/mhansen44/
Y Scouts Instagram: https://www.instagram.com/yscouts
Y Scouts Website: https://yscouts.com
🎧 Listen now on YouTube: https://www.youtube.com/watch?v=JkS1-0zOwAM

Y Scouts is a leadership search firm that finds purpose-aligned and performance-proven leaders to help organizations achieve their missions faster. Ready to supercharge your leadership search and get the right person in your organization? Contact Y Scouts.

Disclaimer: Transcripts were generated automatically and may contain inaccuracies and errors.
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Max Hansen

CEO at Y Scouts

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Y Scouts is a leadership search firm that finds purpose-aligned and performance-proven leaders to help organizations achieve their missions faster. Ready to supercharge your leadership search and get the right person in your organization?

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