Welcome to Episode 122 of the Built on Purpose Podcast, brought to you by Y Scouts.
In this episode of the Built On Purpose Podcast, Max Hansen sits down with Kevin Rogers, former stand-up comic, direct response copywriting expert, and founder of CopyChief.com, to break down why clarity beats persuasion every time. Kevin shares how most leaders and founders default to jargon and hype instead of writing like they talk—and how that’s a silent killer for attracting aligned talent and building connection.
Kevin takes us inside his powerful W.R.I.T.E. N.O.W. Framework , a seven-step process that helps leaders and freelance copywriters clarify their message quickly, connect with purpose-driven people, and write with confidence.
They explore the hidden cost of misalignment in leadership messaging, how to write job descriptions that attract and repel the right people, why your messaging should sound human (not robotic), and how AI can support your writing process without stripping away the authenticity that really connects.
Throughout the conversation, Kevin shares insights from his time as a stand-up comic, his experience building CopyChief’s thriving community for freelance copywriters, and his deep belief that it’s the sloppy, imperfect, human moments that people remember—and that’s where the magic happens.
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💡 What You’ll Learn:
✅ Clarity Over Cleverness: Why clear messaging is the most powerful leadership tool—and why confusion kills connection.
✅ The W.R.I.T.E. N.O.W. Framework: Kevin’s step-by-step system for writing job descriptions, copy, and messaging that connects fast.
✅ How to Use AI Without Losing Your Voice: Learn why AI can support but should never replace your unique human tone.
✅ Job Descriptions That Work: Why great job descriptions repel the wrong people, attract the right ones, and build real alignment.
✅ The Power of Community: How Kevin built CopyChief.com into one of the most trusted spaces for freelance copywriters and direct response copy experts.
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🔥 Memorable Quotes:
✨ “Clarity beats persuasion because if they don’t understand it, there’s no chance of persuading them.” – Kevin Rogers
✨ “The slop of actual life is where the magic comes out.” – Kevin Rogers
✨ “People don’t leave companies—they leave leaders.” – Kevin Rogers
✨ “If you’re trying to be for everyone, you end up being for no one.” – Kevin Rogers
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🔗 Resources:
🔗 Connect with Kevin Rogers:
Website: https://copychief.com/
Instagram: https://www.instagram.com/therealcopychief/
Facebook: https://www.facebook.com/realcopychief
LinkedIn: https://www.linkedin.com/in/kevinrogers-cc
📣 Connect with Max Hansen & Y Scouts:
📱 Max Hansen on LinkedIn: https://www.linkedin.com/in/maxhansen/
🌐 Y Scouts Website: https://yscouts.com/
🎧 Listen now: https://youtu.be/rw5eCEGg9pQ
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Y Scouts is a leadership search firm that finds purpose-aligned and performance-proven leaders to help organizations achieve their missions faster. Ready to supercharge your leadership search and get the right person in your organization? Contact Y Scouts.
