Most companies stink at writing job descriptions.
They copy and paste a list of duties and requirements from other job postings and end up with a generic, uninspiring document. But if you want to attract top talent, especially for key executive hires, you must stand out…
Y Scouts has created the PERFECT job description framework to make your job postings pop and leave top talent in awe.
So let’s ditch those boring, generic job descriptions and learn how to create something that will truly make your company shine.
In this issue, we’ll go over:
- Why you should stop calling them job descriptions
- The framework explained
- Design tips and suggestions
Ready to learn? Let’s roll…
Stop Calling Them Job Descriptions
We strongly recommend that companies move away from using the term “job descriptions” and instead focus on creating “opportunity profiles.” Why? Because a job description is a static document that merely lists tasks and responsibilities, while an opportunity profile is a dynamic document that helps define the overall purpose and impact of a role.
When you think about it, people aren’t hired just to complete tasks, they’re hired to bring value to the organization. By creating an opportunity profile that clearly outlines the goals, outcomes, and impact of a role, you can attract candidates who are not only capable of completing tasks but also passionate about the purpose of the role.
In addition, opportunity profiles allow for more flexibility in hiring. Rather than hiring someone who simply meets a checklist of qualifications, you can hire someone who has the potential to grow into the role and make a greater impact over time. So let’s ditch the outdated job descriptions and start creating opportunity profiles that truly define the purpose and potential of each role in our organizations.
Opportunity Profile Framework Explained
Traditional job descriptions are like boring monologues in a bad play. Nobody wants to sit through them, let alone stare in them. That’s why we need to ditch the old-fashioned notion of job descriptions and embrace the Opportunity Profile Framework.
This framework is like a blockbuster movie pitch: it’s exciting, it’s engaging, and it leaves top talent begging for a starring role. It’s not just about listing duties and qualifications, it’s about painting a picture of the opportunity at hand.
So what does the framework include? Let’s break it down.
Think of The Purpose as the opening act to your company’s rock concert. It’s the time to wow the audience (aka potential candidates) with your brand, your mission, and why you’re the coolest band (aka company) in town. This is where you get to showcase what makes you unique, why you exist, and why working for you is like playing on stage with the Rolling Stones.
As an added bonus, throw in some quotes from your die-hard fans (aka current employees) to give your audience a taste of what it’s like to be part of your tribe. Because let’s face it, nothing screams rockstar more than having a legion of loyal fans raving about your performance.
The Outcomes section is like the GPS for the role. You wouldn’t just hop in the car without a destination in mind, would you? The same goes for hiring – you need to know where you’re headed. This is where you outline the specific destinations for your new hire, and how you’ll measure success along the way.
But just like with GPS, you don’t want to overload your new hire with too many directions. Instead, focus on the three most important success outcomes and define them with laser precision. It’s like giving your new hire a clear roadmap, with mile markers along the way. This way, everyone knows where they’re headed and can celebrate the small wins along the journey.
The competencies section is where you get to play matchmaker and define the perfect qualities for your next superstar. Think of it like building a dating profile – you want to make sure you’re attracting the right candidates who will be a perfect match for your company. Don’t just list off generic traits like “team player” and “good communicator,” get specific and make it irresistible for the right person to jump at the opportunity.
Remember, you’re looking for the best talent out there, so think about the specific experiences and background that would make someone the perfect fit for this role.
Opportunity Profile Design Tips and Suggestions
If you follow the framework above, we promise you’ll improve your talent pool by leaps and bounds.
But you don’t want your opportunity profile to be a wallflower at the job posting party. Instead, let it be the belle of the ball – the one everyone can’t stop talking about.
With user-friendly visual design tools like Canva and Qwilr, you can add some pizzazz to your profile and make it stand out from the crowd like a peacock among pigeons. A polished and visually appealing design can attract top talent, showcase your brand, and give your company the attention it deserves.
Ready To Upgrade Your Job Description Game?
By now you know if you’re still using boring job descriptions, it’s time to upgrade your game. Use the opportunity profile framework to create a document that attracts top talent and showcases your company’s purpose, outcomes, and competencies.
And with a splash of design creativity, your opportunity profile will soar above the crowd like a majestic eagle, capturing the attention of top talent and impressing them with your unique brand and vision. With these design tips and framework suggestions, you’ll be well on your way to building a team of high-performing champions.
So what are you waiting for? It’s time to create the ultimate opportunity profile and find the perfect fit for your organization.