At Y Scouts we have the unique opportunity to learn about the cultures and workplaces of the organizations we work with as part of our executive search process.

A core part of any organization is their core values. The core values at Y Scouts aim to share our beliefs, our personality, our story and serve as internal ways to guide our actions and behaviors.

Our first core value, “Costumes are for Halloween” is our way of inviting every member of our team to be the same person at the office as they are out of the office. We want to know the authentic version of each of our teammates and celebrate the idiosyncrasies that make each of us unique and special.

One of our other core values is “Learning Crushes Knowing”. We believe the future belongs to the learners; those who continue to lean into learning. Simply relying on what made someone successful in the past is rarely the right recipe to lead to similar success in the future. The relentless pursuit of knowledge is a critical behavior at Y Scouts.

But what are the top core values typically found at organizations today? How are other companies communicating their fundamental beliefs and behaviors? Are there commonalities? Do organizations even need core values?

Each organization is different, which is why we decided to take a look at the top core values from 10 companies listed on the Great Place To Work Institute‘s “Best Medium-Sized Workplaces” list. Read on for more!


Squarespace-Holiday-Party1. SquareSpace

Purpose: Giving voice to ideas.


  • Be your own customer
  • Empower individuals
  • Design is not a luxury
  • Good work takes time
  • Optimize towards ideals
  • Simplify

Learn more about the values at Squarespace:

Anniversary-Party2. Pinnacle Financial Partners

Purpose: To be the best financial services firm and the best place to work in Tennessee.


  • Integrity
  • Fairness
  • Learning
  • Partnership
  • Results
  • Balance
  • Discipline

Learn more about the values at Pinnacle Financial Partners:,-vision-and-values/

h-factor-shield3. Hagerty

Purpose: To protect the physical connections to the best moments in your life.


  • Being honest
  • Collaborating
  • Treating everyone with respect and dignity
  • Delivering on our promises
  • Always exceeding expectations

Learn more about the values at Hagerty:

Atlassian-Pic4. Atlassian

Purpose: Helping teams everywhere change the world through the power of software


  • Open company, no bullshit
  • Build with heart and balance
  • Don’t #@!% the customer
  • Play, as a team
  • Be the change you seek

Learn more about the values at Atlassian:

Centro-Pic5. Centro

Purpose: improve the lives of the people behind the campaigns.


  • Self-Improvement
  • Integrity
  • Idealism
  • Courage
  • Honesty
  • Unselfishness
  • Self-Discipline
  • Self-Respect
  • Accountability
  • Dedication to Others

Learn more about the values at Centro:

Giving-time-and-resources-to-under-funded-public-schools6. Cirrus Logic

Purpose: First Choice in Signal Processing Components


  • Continuous Improvement
  • Innovation
  • Integrity
  • Communication
  • Job Satisfaction

Learn more about the values at Cirrus Logic:

New-Hire-Class-with-Scott-Martineau-Co-Founder7. Keap

Purpose: We help small businesses thrive with sales and marketing software built for them.


  • We genuinely care
  • We own it
  • We learn always
  • We build trust
  • We check ego
  • We dream big
  • We win together

Learn more about the values at Keap:

EKSHatSnowPileForChildrensHospitalColorado_caphoto3918. EKS&H

Purpose: to help business owners and executives reach their goals by delivering proactive, innovative, and comprehensive solutions.


  • Integrity and ethical values
  • Direct, open, and honest communication
  • Commitment to clients
  • Product quality and reliability
  • Continual self-improvement / self renewal
  • Having fun
  • People as the source of our strength
  • Team-orientation / commitment to each other
  • Creativity / innovation / risk-taking
  • Strong work ethic

Learn more about the values at EKS&H:

Top 10 Core Values9. American Transmission Co.

Purpose: To significantly grow our business, provide value to our investors and serve our customers well.


  • Employees
  • Customers
  • Environment
  • Safety
  • Teamwork
  • Diversity
  • Community Interaction
  • Competitive Spirit
  • Improvement & innovation
  • Compliance
  • Fun

Learn more about the values at American Transmission Co.:

Derek-rows-in-the-employee-gym10. Clif Bar

Purpose: to help create a healthier, more just and sustainable food system.


  • Connect
  • Organic
  • Restore
  • Ethical

Learn more about the values at Clif Bar.:

What are your top core values? How are your core values different than the ones that exist at the top small workplaces in America? Let Y Scouts know on Facebook, Twitter or our LinkedIn page.

If you are looking for your next great hire, or your next great career move, Contact us!

Y Scouts is an executive search firm that helps nonprofits and social enterprises find exceptional leaders. Contact us if you are looking to find an exceptional leader. To be considered for exceptional leadership opportunities with our clients, please take the first step by joining the Y Scouts Leadership Community.