Consumer Products Case Study - V SHRED

Building Leadership Excellence: How Y Scouts Helped V Shred Find Their Ideal COO

Setting the Stage:

V Shred, founded in 2016, has rapidly become one of the fastest-growing fitness brands online, serving over 5 million customers worldwide. The company provides online fitness, nutrition, and supplement programs designed to help people transform their lives with customized plans that make health and fitness accessible for all. As V Shred continued to expand, Nick Daniel, co-founder and CEO, knew he needed a COO but wasn’t entirely sure what the perfect candidate for the role would look like. That’s where Y Scouts came in​.

Challenge

While Nick had a clear vision for the role of a COO, he was uncertain about the specific qualifications and experience the ideal candidate should bring to the table. He had dealt with other recruiting firms that missed the mark, offering candidates who didn’t align with V Shred’s culture or the company’s ambitious goals. Nick needed a partner who could help define the role more clearly and deliver top-tier talent capable of leading the company’s growth.

Struggle

Previous recruitment efforts left Nick frustrated with underwhelming results and wasted time interviewing candidates who didn’t fit V Shred’s culture. He was wary of repeating that experience and needed a streamlined process that would only present well-vetted, high-quality candidates. Nick wanted a recruiting partner who could source candidates aligned with his company’s vision and goals, eliminating the need for time-consuming, mismatched interviews.

Turning Point

Y Scouts took a different approach. We worked closely with Nick to clarify his needs, helping him refine the COO role before the first candidate interview. Our team brought candidates to the table who weren’t actively looking for jobs but were intrigued by the opportunity and vision we presented. This focus on sourcing culturally aligned, high-caliber talent meant that when Nick started interviewing, he was impressed from the start. Each candidate was a strong contender, making the decision both exciting and difficult.

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Resolution

Within a few weeks, Y Scouts delivered several top-tier candidates for the COO position, all of whom exceeded Nick’s expectations. One candidate, in particular, stood out by identifying new revenue streams and opportunities for business growth in just the second interview. The thorough vetting process and personalized approach left Nick confident in his final choice. He appreciated the seamless process, the time-saving elements, and the high-quality candidates we provided, allowing him to focus on V Shred’s continued growth.

“It’s the only recruiting firm I’ve ever worked with where the experience was world-class start to finish. I didn’t feel like just a random customer. I felt like their number one priority. The quality of candidates was beyond what I expected, and Y Scouts delivered the exact outcome we needed.

Nick Daniel
Co-founder and CEO of V Shred

Final Thoughts

At Y Scouts, our priority with V Shred was to ensure we fully understood the company’s unique culture and future goals. Through a collaborative process, we helped Nick clarify the role he needed and delivered candidates who were not only qualified but also deeply aligned with the company’s mission. Our approach saved Nick time and stress, allowing him to confidently select a leader who could guide V Shred’s growth. This outcome exemplifies our commitment to not just filling roles but providing transformative leaders who drive companies forward.

Let Us Help You Find the Right Leader for Your Company

Y Scouts has a proven track record of identifying leaders who not only meet the technical requirements but also align with the company’s mission and culture. If you’re facing a similar challenge, let us help you find the leader who can drive your company forward. Schedule a free consultation today.

Real People, Real Results

“The biggest benefit of partnering with Y Scouts is I always felt they were invested in our company's growth, not just placing a candidate. They wanted as much success for our company as I did.”
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Scott Terrell
CEO of Liberty Tax
“I had a hard time finding the right COO until I hired Y Scouts. They went so deep into understanding not just the values but exactly who I needed, and their process was completely systemized yet super personable.”
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Shanda Sumpter
CEO at HeartCore Business
“Y Scouts was able to sift through candidates, pre-interview them, and ensure they aligned with our values before presenting them to us. That was key in finding the right fit.”
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Brendon Sarracino
Managing Partner at Sargon
“The level of preparation Y Scouts put into the search process is unmatched. By the time we talked to candidates, they were the perfect fit for my client.”
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Jake Karger
Executive Coach
“I've never worked with a recruiter or search firm that invested so much time and energy into understanding our culture before finding candidates. That made all the difference.”
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TJ Blandford
CEO at Woodbine Manufacturing

Connecting Purpose-Driven Leaders to Companies That Share the Same Values

Traditional recruiting is broken, but Y Scouts has the solution. We specialize in purpose-driven executive recruiting, ensuring your company connects with leaders who are not only highly qualified but also deeply committed to your mission, vision, and values.