Why We Need to Rethink “Employer Brand”

By Y Scouts | June 13, 2019

The foundation of our employment brand is the Y Scouts Leadership Model. This model, developed with neuroscientist Robert Cooper, includes Gratefulness as the core principle, while Learn Relentlessly, Develop Others and Drive Results comprise the 3 pillars of exceptional leadership. It is the proven model we use today to help high-growth, purpose-focused companies to elevate their employer brand. We believe so strongly in the alignment of brand and the core drivers of the business, our core values are steeped right into this model. As an example, how does one live the value of “gratefulness”? We Hire on Purpose. To implement this model into your business to hire leaders and elevate your employer brand, contact us. Or, consider reading this Amazon Best-Seller, Hiring on Purpose.

Today, a strong employer brand is seen as a critical way to attract, engage, and retain the best people. At a time when top talent is highly mobile, those are certainly laudable goals. But is building a special, separate employer brand the way to achieve them? No.

Thanks, HBR for sharing this article: Why We Need to Rethink “Employer Brand”.