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Finally—a book that gives you proven, actionable steps to hire leaders who aren’t just highly qualified, but fully aligned with your company’s mission, vision, values, and culture.

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Struggling to Find the Right Leaders?

Many organizations face significant challenges in attracting and retaining top talent that aligns with their core values. Without the right leaders, your company may struggle to achieve its full potential.

This misalignment often leads to high turnover rates, decreased employee engagement, and missed growth opportunities. Moreover, a lack of strong leadership can hinder your organization’s ability to innovate and stay competitive in the market. Addressing these challenges is crucial for ensuring long-term success and creating
a thriving, purpose-driven workplace.

We Understand Your Hiring Challenges

Finding purpose-driven leaders who resonate with your company’s mission can be daunting. It’s not just about filling a position; it’s about finding the right fit that aligns with your values and drives your vision forward.

Many organizations struggle with identifying candidates who embody their culture and contribute to long-term success. This book addresses the common frustrations
and barriers in the hiring process, offering practical strategies to overcome them. By understanding your challenges, we provide insights and solutions to help you attract and retain the leaders your organization truly needs.

Introducing...
Hiring on Purpose

Fanatical Preparation: Discover the proven steps to radically align leadership hires with your company’s purpose, values, and goals…before you even start your search.
Radical Alignment: Learn how to assess and ensure that every leader you hire is not only highly skilled but also deeply connected to your mission and culture.
Unconventional Interviewing: Master the art of innovative interview techniques that go beyond resumes and job titles, revealing the real potential of leadership candidates.
Tailored Opportunity Profiles: Replace traditional job descriptions with custom profiles that focus on key success outcomes, ensuring that leaders deliver impact from day one.
Retention-Driven Search: Uncover strategies to hire leaders who actually want to stay at your company, helping to minimize turnover and build a purpose-driven culture that thrives long-term.

What You'll Discover Inside Hiring on Purpose

Align Your Hiring Strategy

Master a purpose-driven hiring strategy that attracts leaders deeply aligned with your mission, creating long-term cultural and operational success.

Identify Purpose-Driven
Leaders

Find leaders who elevate your company’s mission and performance, using techniques that uncover true alignment and drive innovation.

Improve Retention and Satisfaction

Boost retention by aligning leadership with purpose, creating an environment where teams are deeply engaged and motivated to stay long-term.

Create a Strong Organizational Culture

Build a purpose-driven culture where collaboration, innovation, and excellence are the natural outcome of deep leadership alignment.

Gain Insights from Case
Studies

Explore real-world examples of how purpose-driven hiring delivers measurable business outcomes and transformative leadership impact.

Evaluate Leadership
Potential

Learn how to assess and identify leaders whose potential is deeply aligned with your purpose and values, ensuring long-term success.

Who Is This Book For?

Leaders Who Struggle to Hiring
he Right Person

If you’ve been hiring leaders who don’t align with your culture, this book shows how to attract purpose-driven leaders who truly fit.

Companies Tired of Hiring
Uncertainty

If hiring feels like a gamble, this book offers a proven process to make confident, mission-aligned choices.

Teams Dealing with
High Turnover

If turnover is draining your resources, this book provides purpose-driven retention strategies to build long-term engagement.

Organizations Looking for
a Competitive Edge

If you need leadership that drives transformation, this book reveals how to attract leaders who align with and elevate your mission.

Hiring Managers Stuck in
Outdated Practices

If traditional methods are failing, this book gives you modern, actionable strategies to build a purpose-driven leadership pipeline.

Companies Ready to
Lead with Purpose

If you believe in purpose-driven leadership, this book equips you with the tools to hire leaders who are aligned with your mission and values.

What Others Are Saying About The Book

“Hiring the right leaders, both on and off the field, requires the same intensity and focus as any other type of business. In this book, Hansen and Mohr provide a proven, modern framework for how to align leaders to not only the experiences and skills required for success but also the intangible qualities of purpose and values. In my experience, the secret to a consistent high-performance culture is largely dependent upon the leaders you choose. When you are ready to up-level your leadership hiring processes, this book will show you the way.”

Derrick Hall

President and CEO of the Arizona Diamondbacks, Rise Global 100 Most Influential CEOs

This book provides the framework for a much-needed different narrative for how to hire great leaders. If you believe the future success of your company is largely determined by the holistic alignment of your leaders with the purpose and values of your company, combined with the modern-day skills your business needs to stay competitive, this book will become your bible on how to ensure that you have the right people ‘on the bus with you!

Ann Rhoades

President of People Ink, cofounder and EVP of People for JetBlue Airways, VP of People for Southwest Airlines

“Today, it’s essential that you find leaders who are authentically aligned with the core purpose and values of your company. It’s not enough to rely upon their resumé of skills and history. Based on Hansen and Mohr’s extensive experience, Hiring on Purpose provides a practical, clear, and critical framework to show you how to fill this critical need. It’s a must-read.”

Doug Rauch

Former president of Trader Joe’s, former CEO and founding board member of Conscious Capitalism, founder and president of Daily Table

“Finally! This is the book I’ve been waiting for on executive recruiting. Most people just don’t do it right, and I’ve personally made some of the biggest mistakes of my career when I was ‘too hungry.’ Learn the tried-and-true secrets from the world’s best executive search firm on how to do it right and avoid the mistakes, maximize on your opportunity, and build a better culture.”

Brett A. Hurt

CEO and cofounder of data.world, founder and former CEO of Bazaarvoice and Coremetrics, co-owner of Hurt Family Investments

“At a time of increasing complexity, it has never been more critical than now to hire purpose-aligned and performance-proven leaders. Hiring on Purpose does an incredible job of explaining not only why purpose matters, but how to apply it in your hiring practices. Hiring the right people is the only sustainable business advantage.”

Aaron Hurst

Cofounder and CEO of Imperative, author of The Purpose Economy

Meet Max Hansen & Brian Mohr: The
Visionaries Behind ‘Hiring on Purpose’

Max Hansen and Brian Mohr are the dynamic duo who co-authored Hiring on Purpose. With decades of experience in executive search and leadership development, they have dedicated their careers to helping organizations find and cultivate purpose-driven leaders.

Their shared passion for aligning talent with mission and values led them to create this insightful book, offering actionable strategies for businesses to enhance their hiring processes and build teams that drive success. Max and Brian’s combined expertise makes them trusted authorities in the field.

What Gives Us The Right To Giving Hiring Advice?

Ready to Transform Your Hiring Process?

Download your free copy today and start learning how to hire leaders who actually drive results and fit your culture.