Brett from Markitors shares this helpful piece on
9 SEO content examples to help leaders drive leads:
1. Local landing pages
When a client searches for an “executive search firm” online, they’re not just searching for one firm. They’re looking to identify multiple firms so that they can select the best one for their hiring needs.
Knowing this, we created resourceful landing pages listing a diverse selection of executive search firms in a local area. These localities are determined by our service area, so that if a client does discover our page organically, then we’ll be able to service their needs.
We learned that Google loves to have diversity in search results because clients want that diversity as well. By creating content that clients want, we’re able to drive organic traffic to our site that often converts over to a lead. —Max Hansen, Y Scouts