April 17, 2017 Emily Lierle

Candi Luciano Joins Y Scouts As Chief Brand Architect

Candi Luciano Joins Y Scouts As Chief Brand Architect

Candi Luciano, who served as Senior Creative Leader at Infusionsoft, joined Executive Search firm Y Scouts as their Chief Brand Architect. In this role, she will be tasked with building the brand through pairing design with culture and strategy. She brings a high level of experience in creative roles across various industries — including hospitality, IT and marketing. With more than 25 years of experience in crafting creative business solutions, Luciano’s efforts have resulted in multiple brand success outcomes.

“Over the past five years, we’ve been singularly focused on transforming how people and organizations connect to work that matters,” said Brian Mohr, Y Scouts co-founder and managing partner. “Our story has attracted an amazing group of teammates who’ve enrolled in our mission, and the addition of Candi to our team is yet another huge milestone that proves we are on the right track.”

While spearheading creative efforts at Infusionsoft from 2012 to 2016, Luciano led a team of designers, developers, copywriters and videographers on strategy, design and delivery of demand-generating digital creative marketing and brand solutions to serve small business success.

At the start of her career, Luciano served as Co-founder and Chief Creative Officer at Cobalt Creative. She co-managed and grew the company to a successful, recognized top 10 AZ Business Journal creative agency that was later acquired by a larger public technology firm.

Over the course of nearly a decade, Luciano worked as the creative director of three different organizations in Arizona: Succeed Corporation, Pier 1 Solutions, and TravelCLICK. After serving as the senior creative director at Infusionsoft, a sales and marketing automation software company based in Chandler, she was then promoted to the VP of Leadership Design.

Before joining the Y Scouts team, Luciano was also named the VP of Digital Brand at I-ology, and then served as the creative team lead at Fingerpaint, a marketing agency headquartered in Saratoga Springs, New York.

“I couldn’t be more excited about what she brings to Y Scouts and the positive impact it will have on all of our stakeholders,” Mohr added.

Find out more about Candi Luciano.

About Y Scouts: Founded in 2012, Y Scouts is a leadership search and strategy consulting firm that connects people and organizations with work that matters. Y Scouts believes that people are the only real competitive advantage in business and that best employer/employee connections start by connecting through a shared purpose. It’s in the spirit of this philosophy that Y Scouts takes a purpose-based approach in finding leaders to join your cause. The result is delivering a whole human being who is fully connected with your purpose, and can show up to work naturally, fully expressing their arsenal of talents for a role in which they were meant to play.