Top 8 Social Media Manager Interview Questions

social media manager interview questions

Social Media Manager Interview Questions

Looking to hire a new Social Media Manager, but not sure where to start with getting to know the candidates during the interview? Well, start here—because we have some social media manager interview questions that are sure to get the answers you’re looking for (or not looking for).

Top Social Media Manager Interview Questions

What online communities have you managed in the past?

This question can help you separate the social media manager from the social media user. If the candidate is able to tell you about pages he or she worked on beyond creating a profile and simply posting content to it, then that’s a good sign. You want someone who will tell you they built a relationship with the community through engagement.

How do you stay in tune with the latest updates, innovations and platforms on social media?

Social media never stops changing. It seems like every day there’s a new update. Thus, it’s important for even the absolute best social media guru to stay on top of new trends. If you want to hire someone who will create success in this position, make sure he or she has ways of finding out about and learning the new trends pretty quickly.

Which social media platforms do you recommend for our company and why?

This question is one of the top social media manager interview questions because you can take it farther and request more details. Candidates should always research the company before they head in for an interview, so by asking this question, you can see if they know your online brand. If they know your brand, they should be able to go through each platform and say exactly what you should do for each. And if a candidate can do that, you’ll get to see how well they know their social media.

What would be your first goals for our company?

Social media goals should always go beyond something as simple as getting more likes or followers. You’ll want to hear details from the interviewee. How will the candidate actually acquire those likes and followers? If he or she can walk you through how to grow engagement through various methods, then you’re on the right track toward hiring a great social media manager.

How do you deal with negative comments or a brand reputation crisis?

Social media managers might see many negative comments and reviews, so how a candidate deals with them is obviously important. Furthermore, how he or she defines a crisis could say a lot about the interviewee’s experience. If a social media manager’s idea of a crisis is someone blasting the company in a Facebook post, then chances are he or she hasn’t seen too much action in that area. However, it’s not just about how much this candidate has dealt with in the past. You also want to hear how they would approach any new issues while at your company. What steps would he or she take to calm the situation and control it?

What customer service experience do they have?

This goes along with the last question, in a way. It’s not all sunshine and rainbows on social media. Sometimes, you’re going to have angry people come at you—so it’s important to have some customer service experience. A candidate who is familiar with customer service will prove that he or she knows how to express empathy and compassion. Plus, it shows the candidate can deal with an upset customer in a professional way.

What is your biggest social media failure?

Failure happens. It is how you accept it as well as what you learn from it that’s important. Maybe your candidate does not have any huge failures, but he or she certainly has made some mistakes. Maybe the interviewee posted the wrong information or forgot to post an important announcement—all “fixable” issues. If he or she can still admit to doing those things and describe how to keep from making that mistake in the future, that’s what you really want out of this question.

Tell me a story.

This one’s a bit different—and a bit fun. Social media is all about telling a story about your company, so you’ll want someone who can tell a compelling story. See what your interviewee comes up with. If the candidate can tell it well and make it interesting, then they have the basic skills required to do excel in social media management with your company.

Do you have any more Social Media Manager interview questions to add to this list? Let us know!


Y Scouts is a leadership search firm that finds purpose-aligned and performance-proven leaders to help organizations achieve their missions faster. Ready to supercharge your leadership search and get the right person in your organization? Contact Y Scouts.

Why Work At Y Scouts?

why work at y scouts

Why work at Y Scouts? Take a look at some perks of working with our small but growing team in Scottsdale, Arizona. From our purpose-based mission to our camaraderie in the office, here’s why working at Y Scouts is a wonderful thing.

Why Work At Y Scouts?

Working With A Purpose-Driven Organization

It all starts with our purpose at Y Scouts and why we exist as an organization. You will love working at Y Scouts if the idea of transforming how people and companies are connecting to work that really matters is something that would matter to you. That’s at the most fundamental level. If the idea of changing the way people and companies are connecting in the employment space fails to excite you, then it doesn’t matter what we offer you—what job, salary, stock, bonus, etc. It starts with that firm foundation.

The “Hiring Laboratory” Of Y Scouts

The second thing is, do you enjoy being a part of a nimble, small, startup-minded entrepreneurial organization that’s constantly testing, experimenting and trying new things? Some people need structure. They need resources. They need clarity. We might say that we’re none of that. We know what our purpose is and what our mission is, but beyond that, we’re in a constant laboratory. Y Scouts is a hiring lab of sorts. And we’re constantly figuring out how to continue to do what we’re doing better.

Thus, some of the top benefits of working at Y Scouts include: the opportunity to create impact, to see the fruits of your work immediately, to have your voice heard from day one, to contribute right away, and to feel like you’re part of a family—a team.

Our Five Values

At Y Scouts, our mission is to transform how leaders and companies connect to work that matters. Branching off of that focus are our five core values: Authenticity, Gratitude, Perseverance, Relentless Learner, and Teamwork. Take a look at how our team approaches and embraces each of these Y Scouts values:

Our Office!

We’re right in the heart of sunny Old Town Scottsdale, which draws visitors from all over the world. Earlier in 2016, Y Scouts moved into our new office—”a home that can accommodate our growing team. We also wanted a new home that would foster a walkable environment. With our new office at Y Scouts, we want to encourage our team members to get outside, to be active, and to be able to walk to and from lunch and not have to get into a car every time you need to go somewhere. Old Town Scottsdale afforded us that opportunity,” according to Co-Founder & Managing Partner Brian Mohr. Since he and Max Hansen started Y Scouts in 2012, the team has grown and everyone loves the new digs in Scottsdale! Take a look at some photos of our beautiful office.

Do you have more questions regarding “Why work at Y Scouts?” Let us know!


Y Scouts is a leadership search firm that finds purpose-aligned and performance-proven leaders to help organizations achieve their missions faster. Ready to supercharge your leadership search and get the right person in your organization? Contact Y Scouts.

3 Signs Of A Relentless Next-Level Learner

Relentless LearnerBob at Webucator recently reached out to Y Scouts to ask a simple question.

What do you consider to be the most valuable workplace skill in 2015?

Given that we’ve closely analyzed the skills, talents and attributes of thousands of leaders in the Y Scouts Leadership Community, we have a unique perspective on this question.

Our answer: The most valuable workplace and life skill is to be Relentless Next-Level Learner.

What does it mean to be a Relentless Next-Level Learner? We like to define it as someone who aggressively pursues professional and personal growth opportunities; Actively chooses to create the future by challenging the habits, rules and mental frameworks of what’s worked in the past.

Let’s break down the definition a bit more.

Aggressively pursues professional and personal growth opportunities
Our unique candidate outreach process begins by deliberately concealing the specific details of the open leadership role. This unique approach yields pure and authentic responses from candidates about what’s most important to them as they consider a career move.

When the ‘right’ answer is unknown, the truth is easily attainable.

By concealing the identities of the potential employer and the job, we tend to receive authentic and detailed responses about professional and personal growth experiences.

For example, if you were to write a resume, what would you include in these areas:

  • // Education
  • // Professional Accreditations
  • // Press Links
  • // Volunteer + Board Member Activities

All of these areas are crucial measurements in demonstrating an active pursuit of personal and professional growth. If your list is thin in each of these areas, consider taking steps in finding opportunities to learn and grow.

Actively chooses to create the future
Part of our in-depth interviewing process at Y Scouts focuses on performance milestones, successes and learning moments.

We know that breakthrough leaders create game-changing innovations. They make the ‘impossible’ possible. When we’re interviewing candidates and reviewing their resume, we’re determining whether they’re one of the special ones that shape the world we live in.

For each finalist we submit, we perform an exhaustive reference-checking process.

If Y Scouts were to ask three people you’ve worked with if you’re a leader that thrives on polishing your past, or if you’re a leader who thrives on creating the future – what would they say?

Challenging the habits, rules and mental frameworks of what’s worked in the past
Good leaders have had a lot of success in their careers.

They’ve grown revenue. They’ve maximized profitability. They’ve increased client retention and developed other leaders.

But the great leaders are the ones that don’t rest on what’s worked in the past. They’re constantly challenging their own habits, rules and frameworks for continuous improvement.

If you were to define your habits, rules and frameworks – how would you define them, and how are you challenging them today?

Relentless Next-Level Learner Summary

To sum things up, being a Relentless Next-Level Learner is the one talent or piece of knowledge that could most help you be successful in your job or life.

Start by aggressively pursueing professional and personal growth opportunities. Actively choose to create the future. Challenging your habits, rules and mental frameworks of what’s worked in the past.

Take it to the Next-Level.

Y Scouts is an executive search firm that helps nonprofits and social enterprises find exceptional leaders. Contact us if you are looking to find an exceptional leader. To be considered for exceptional leadership opportunities with our clients, please take the first step by joining the Y Scouts Leadership Community.

14 Factors That Determine Job Satisfaction

The first step to finding job satisfaction is identifying what’s important to you. From the list of factors that determine job satisfaction below, get out a piece of paper and rank the most important to least important factors in how you would choose your next career move. We think doing this exercise will help you determine whether you’re in the right role, or if you’re need of a career change.
Job Satisfaction Factors

  • Making a Difference
  • Financial Compensation
  • Relationship with Leadership
  • Commute Time
  • Schedule Flexibility
  • Vacation/Time Off
  • Benefits and Perks
  • Culture and Values Alignment
  • Job Title
  • Opportunity for Growth
  • Company Stability
  • Relationship with Colleagues
  • Travel Requirements
  • Level of Influence
Y Scouts is an executive search firm that helps nonprofits and social enterprises find exceptional leaders. Contact us if you are looking to find an exceptional leader. To be considered for exceptional leadership opportunities with our clients, please take the first step by joining the Y Scouts Leadership Community.

Life Is Too Short For The Wrong Job

Jobsintown, a German online recruitment company, released a series of photographs that imagined the worst possible jobs that power our machines.

Each photo is an x-ray shot of a model crammed into a box, making us ice cream or singing karaoke.

The tagline reads: “Life Is Too Short For The Wrong Job.”

Life Is Too Short For The Wrong Job

Life Is Too Short For The Wrong Job

Life Is Too Short For The Wrong Job

Life Is Too Short For The Wrong Job

Life Is Too Short For The Wrong Job

Life Is Too Short For The Wrong Job

Life Is Too Short For The Wrong Job

Life Is Too Short For The Wrong Job

Y Scouts is an executive search firm that helps nonprofits and social enterprises find exceptional leaders. Contact us if you are looking to find an exceptional leader. To be considered for exceptional leadership opportunities with our clients, please take the first step by joining the Y Scouts Leadership Community.

5 Pieces Of Career Advice To Ignore

Y Scouts asked our Talent Community, “What’s one piece of career advice that you ignored?” Here’s some of the responses we gathered from our community and the good ol’ Internet.

Networking.

To be clear I do network and continue to do so, but not in the way most people imagine. Exchanging cards and only seeking how others can help me is something that never appealed to me. Rather than network, I seek audiences that I of course have something I can offer, but the next qualifier is what can I do immediately for them. 

– Juan Kingsbury 

You have to start from somewhere.

“I often hear from recent college graduates, especially in a tough economy, that they are tempted to take a job that is beneath [their education level] as a way of getting a foot in the door,” says education consultant Choi. “But be careful. If you want to play a marketing role, go for the marketing role.” If you accept a role that is far off-track from your career goals, it can be more difficult than you’d expect to shake the label and rebrand yourself.

– Phil Choi via Forbes

Pursue Your Dreams

Although I ignored that one piece of career advice about pursuing your dreams, creativity fuels everything I do. I’ve learned that it’s not remanded to the arts, but is necessary in business. To become a better marketer, I learned the advertising process as a copywriter, honing my skills in different media at different companies, always asking the marketing questions of who, what, where, when, how and why. Along the way, I discovered that my adaptability and flexibility to change were a product of my creativity, and a tactic of leadership visioning.  

– David Kriebel

You must stay in a job for at least a year.

While a pattern of job-hopping on your resume will reflect poorly, it’s never wise to tough out a job with unhealthy levels of stress or a toxic environment that hinders you or your work.

– Ellen Lubin-Sherman

Apply for as many jobs as possible.

While casting a wide net may seem like a good strategy, it’s more important for job seekers to focus on opportunities that will be a fit for them and where they will fit best.

– DeLynn Senna

Y Scouts is an executive search firm that helps nonprofits and social enterprises find exceptional leaders. Contact us if you are looking to find an exceptional leader. To be considered for exceptional leadership opportunities with our clients, please take the first step by joining the Y Scouts Leadership Community.

How To Clarify Your Value

Max Hansen

Y Scouts asked members of our Talent Community to clarify their value in a concise and impactful way. Our challenge to our community was to answer the question, “Why do you work?” in one sentence.

Not only do we believe this is a valuable exercise when it comes to finding your purpose, but it’s also a great way to start the week. Here’s some of the responses we received from our community. (If you’d like to add your “why” to this list, join our Talent Community and tell us why you work! Or, if you’re already a member, email brett(at)yscouts.com.)

Why do you work?

To help others by assisting them to be me efficient, allowing for a more positive work day. – Mark B.

To meet and interact with people of different backgrounds and cultures and share our experiences. – Kevin G.

I work to make a positive difference in how businesses treat their customers. – Michael S.

I work to be part of something creative, soul fulfilling and energizing! – Sharon E.

As an executive, I have a passion to assist the individuals I work with and the organizations I work for to be successful. – Brian W.

I work to be the change in my life and yours. – Sandra S.

I work to make a life-changing impact on the people I come in contact with. – Ruth L.

Because I love making a difference. – Carolyn T.

To help organizations deliver on their promise of excellence. – Bonnie S.

My why is to provide a better future for the next generation. – Shery J.

To help others find their passion and be prosperous. – Patti W.

I work to create value and bring more civility to the world. – Raleigh O.

To inspire spiritual journeys of transformation. – Layne G.

I work to learn, grow and help others do the same! – Kathy F.

To facilitate the unleashing of human potential. – Joy L.

For the passion, enjoyment, and accomplishment of knowing I may have, in some small way, contributed to the success of an organization, its staff and its clients. – Frank K.

I work to build relationships with amazing minds so that together we can create innovative, wholistic and forward thinking solutions. – Kristin R.

I work to be. To have a sense of purpose for myself and give back to others. Education, freedom, balance and confidence are all key objectives to my pursuit of work. – Ben R.

To make coming to work for my employees fun and not a chore. – Francisco C.

I work to provide benefits & affordable solutions for others. – Nick K.

I love to create solutions and wins! – Mark C.

To help alleviate my own and others’ unnecessary suffering. – Reggie M.

To genuinely inspire others by my example. – Richard S.

Professionalism, challenges, creativity, impact, engagement, lifestyle – Ron W.

To make the mundane Magnificent! – Paul D.

I work to provide for myself, fulfillment in doing things well, and work towards my retirement! – Cindy B.

I work to help others find their “home” as in spirit/soul! – Simone A.

Life is a short journey and working offers a challenging path to navigate through bumps and detours seizing opportunities to learn, integrating passion and knowledge, building strength and character; defining who I am and where I want to successfully be. – Sheri W.

As a trusted advisor, I enjoy helping people feel confident with the decisions they make. – Chuck S.

I work to make people better………better, happier more productive people grow the business positively. – Eric S.

Y Scouts is an executive search firm that helps nonprofits and social enterprises find exceptional leaders. Contact us if you are looking to find an exceptional leader. To be considered for exceptional leadership opportunities with our clients, please take the first step by joining the Y Scouts Leadership Community.

Recruiting On Purpose: Creating A Purpose Driven Organization

Brian Mohr Y ScoutsBrian Mohr, co-founder & VP of Growth at Y Scouts gave a speech about recruiting on purpose at yesterday’s Snell & Wilmer Emerging Business Seminar Series. Since we received many requests for the slides, we thought we’d share them with you here.

Y Scouts is an executive search firm that helps nonprofits and social enterprises find exceptional leaders. Contact us if you are looking to find an exceptional leader. To be considered for exceptional leadership opportunities with our clients, please take the first step by joining the Y Scouts Leadership Community.

Activities Of Daily Living

Practice Makes Paint Rocks

The activities of daily living that are practiced every day add up over time into something tangible.

Take this paint rock from the Children’s Museum of Phoenix for example. Every day, children at the museum add a new layer of paint to something cool (like a rocket ship). The activity is so popular that thick layers of paint build up over time. Eventually, the museum chips off these layers of paint to make tangible items like jewelry and gifts.

What are you doing today that will set you up for success tomorrow?

Y Scouts is an executive search firm that helps nonprofits and social enterprises find exceptional leaders. Contact us if you are looking to find an exceptional leader. To be considered for exceptional leadership opportunities with our clients, please take the first step by joining the Y Scouts Leadership Community.

Top 10 Reasons Why Executives Join Y Scouts

We just completed an in depth analysis of the reasons why executives choose to join the Y Scouts Talent Community.

Executive Job Search PhoenixWe thought we’d share these reasons with you. If you know anyone who fits into these groups, please refer them our way!

1. To match my profession with my purpose.

2. Further advance my career.

3. I own my own consulting company.

4. I’m relocating.

5. Currently employed.

6. Currently unemployed.

7. Because I know someone at Y Scouts.

8. A friend recommended that I join Y Scouts.

9. To connect with the Y Scouts community.

10. To do what I love!

Are we missing anything? Let us know on the Y Scouts Facebook page!

Y Scouts is an executive search firm that helps nonprofits and social enterprises find exceptional leaders. Contact us if you are looking to find an exceptional leader. To be considered for exceptional leadership opportunities with our clients, please take the first step by joining the Y Scouts Leadership Community.

Find An Exceptional Leader

Looking to hire an exceptional leader? Searching for the ideal candidate? Contact our team.

Are you a leadership candidate seeking the next step in your career? Join our leadership community.